Rama Bijapurkar
About
Ms. Rama Bijapurkar is the Co-Founder of People Research on India’s Consumer Economy, a think tank & fact tank focused on providing the ‘People View’ of India’s economy. She is also a recognised thought leader on market strategy and consumer behavior as well as a keen commentator on social and cultural change in India.
Rama holds a BSc (Hons) degree in physics from the University of Delhi, and a post-graduate diploma in management (equivalent to an MBA) from the Indian Institute of Management, Ahmedabad.
Her past work experience includes employment with Mode Market Research (now TNS India), MARG marketing and research group (now Nielsen India), McKinsey & Company, and full-time consulting with Unilever.
Rama has served as an Independent Director on the boards of several blue chip companies. In the past she has served Infosys Limited, Axis Bank, Godrej Consumer Products Limited, Titan Industries, CRISIL (Standard & Poor’s India), Mahindra Holiday & Resorts India Limited and Bharat Petroleum Corporation Limited.
She presently serves on the boards of Mahindra & Mahindra Financial Services Limited, ICICI Prudential Life Insurance Company Limited, Janalakshmi Financial Services Limited and Redington Gulf FZE.
An acknowledged thought leader on ‘Consumer India’ & India’s consumer economy, she is an independent management consultant working in the area of business-market strategy with the aim of bringing ‘Market & Customer Focus To Business Strategy'.
Rama is a member of the governing council of the ‘Banking Codes & Standards Board of India’, the ‘Insurance Information Board ‘and is a member of the ‘Eminent Persons Advisory Group of the Competition Commission of India’.
Rama has spent over two decades teaching MBA students and offering executive education programmes at Indian Institute of Management , Ahmedabad (IIMA), earlier as visiting faculty and presently as Professor of Management Practice. She also serves on the board of Governors of the Indian Institute of Management Ahmedabad, and on the governing council of the National Institute of Bank Management.
Awards and accomplishments
Awards and accomplishments
- Author of the internationally acclaimed best-selling books namely ‘We are like that only – Understanding the logic of Consumer India’, ‘A Never-Before World – Tracking the evolution of Consumer India’, & ‘Customer in the Boardroom? Crafting Customer Based Business Strategy’.
- An article ‘Rama Bijapurkar: The Whole Six Yards’ was published in the June 2011 issue of Forbes India.
Why Rama Bijapurkar?
Rama Bijapurkar, a woman so preeminent in the field of consumer research and economy is a dominant voice in the country. Her market strategy consulting practice and her contribution to Indian as well as international companies shows her impact globally. With years of experience and her notable service towards the Indian market and consumer services proves her to be one of the best thought leaders we have in the country.
